Develop a nostalgic yet modern outdoor-themed billboard promoting community engagement with parks through iterative design refinement.
Ad Design
Sassy, funny
Cubano
April 2025, Student assignment for KCAD
This project began with 100 rapid thumbnail sketches exploring layout, type, and visual metaphors. Weekly critiques helped refine the strongest ideas, which were then developed into five marker renderings to test color, texture, and composition. After gathering peer feedback, I moved to a final digital execution in Photoshop—sourcing high-res grass textures and custom-setting the “TOUCH GRASS” type to blend naturally with the environment. A city mockup helped visualize the impact in public space. The final piece uses tactile, nostalgic textures and minimalist design to create a subtle but emotionally resonant message.
